As a lotto affiliate program, one of our primary responsibilities is to attract and retain high-quality affiliates.
So when we launched our lottery affiliate program, we asked ourselves one nagging question: why would affiliates promote other brands instead of the Lottery Office?
There is no simple answer to this question, as there are many reasons why this happens. We learned more about each reason and adjusted our approach to attracting more affiliates in the future.
Here are five reasons why affiliates should choose to promote The Lotteryoffice.com.au brand:
Simply put, we believe that other brands may appear to offer what would look to be more attractive promotions to their prospective players, but often higher bonuses don’t result in the highest player values.
Take, for instance, a player sent from bonus related terms as opposed to deposit related terms. We have found deposit related traffic attracts higher value players rather than bonus hunters.
The Lottery Office focuses much of its marketing and positioning around being Australian owned and operated, giving players trust in where they are playing, thus increasing both acquisition and player lifetime values.
There are no two ways about it: as an affiliate, you are going to chase the best player offers with the highest commission payouts.
The best offers (not necessarily bonuses) increase your chance of success, while the high payouts put you in a position to generate the most substantial possible profit.
So, of course, the Lottery Office Affiliate Program wants to attract and retain the best affiliates; after all, we want a win-win situation that builds revenue for both our affiliates and our business over time.
The Lottery Office affiliate program starts with a competitive commission rate of 18% and rises as the players you have referred accumulate over time.
Remember when you compare payouts to other brands in the lotto affiliate space, you may find that different brands look like they are paying higher commissions, but you also need to consider if they are actually selling lottery tickets, or are they selling a financial services bet. The models are very dissimilar, and give immensely different outcomes in terms of conversation rates and lifetime player values.
As an affiliate, you want to know what’s going on at all times, and there’s no better way to stay informed than a robust tracking system.
The affiliate game is ever-changing, meaning that you have to stay on the cutting edge of technology. If the tracking system a program is using is out of date, you should think twice about promoting their brands.
Conversely, if the brands you are promoting are using a trusted tracking system, you can rest easy that you are getting your rightful signups and earnings.
The Lottery Office Affiliate Program uses Income Access as its affiliate tracking platform, which is a trusted solution by over 300 iGaming brands globally.
Most affiliates, both beginners and experienced professionals spend hours on end researching new programs and offers before spending any real time and money on promotion.
An affiliate program with a good reputation will sell itself. An affiliate program with a bad reputation, however, will scare people away before they ever give it a second look.
Our brand to both players and affiliates has been critical to our success in the lotto game! It’s a little known fact that the Lottery Office’s parent company has been around since 2003 and has a dedicated and proud team of over 80! Our good online reputation continues to grow as we build up our online lottery game offerings!
There are times when, as an affiliate, you have questions and concerns. There are also times when prospective affiliates will reach out for more information.
It’s imperative to us that we treat every affiliate like you’re our only affiliate.
A good customer service experience can be the difference between our success and failure, so we make sure you’re treated with respect and as a trusted marketing partner in our business.
So, there you have it. If you’re wondering why as an affiliate, you should promote our lotto affiliate program, look no further than the details here.
Our promise to you is that we will work with our affiliates, make changes for the better as required, and continue to grow both your business and ours!
To reach out, email firstname.lastname@example.org and one of our excellent affiliate management team will get back to you.