As a website owner or internet marketing professional, it goes without saying that you dream of the day when your target keywords will reach the top of page one in the Google search results.
While this may be something you think about often, you know one thing to be true: it’s easier said than done.
Fortunately, there are a few things you can do to bump your rankings. By taking the right approach, you will soon find your search engine rankings slowly increasing, thus validating your strategy.
Here are five tips to follow:
Gone are the days when low quality, high quantity content would work in your favor. In today’s world, you must generate high quality content if you want your website to reach the top of the rankings.
Here is a good strategy for getting started. Review the content published by the other lottery websites currently on page one for your target keywords. From there, make a plan for creating higher quality content. It really is that simple.
Wouldn’t it be nice if you could create high quality content, reach the first page of Google, and then call it a day?
This isn’t how things work. You need to update your content often, all the while keeping with the same level of quality. Quality means providing content that people who have entered your website from a search term are wanting to read. Meaning relevant content is king these days!
Not only will this bump your rankings, but it can help you rank for a larger number of lotto affiliate related keywords on the same page. The end result is just what you want: more traffic to your website.
There was a day and age when buying links was all the rage. It didn’t matter how you secured links to your website as long as you were successful in doing so.
Today, if you take this approach, it won’t be long before your site is penalised.
If you want to build links today, it’s imperative that you do so in a natural manner. This means one thing: creating high quality content that others want to link to. When you do this, you never have to concern yourself with “crossing the line” and being penalized as a result.
Don’t be afraid to think outside the square when it comes to link building. Consider running a competition and then get out and post your competition on all the competition websites which are very relevant to the lotto and lottery topics.
Content and links are important, but you also need to focus on the metadata of your website. Once you are on the right track, this is easy to do.
Generally speaking, metadata is made up of three things:
Don’t forget to add this to each new page that you publish. Duplicate content is not your friend!
As nice as it would be, you can’t expect your rankings for your affiliate site to go through the roof over night. It takes a lot of hard work and dedication to reach the top of the search engines, so make sure you are in it for the long haul.
When you exercise patience, day in and day out, you will begin to take small steps. When you get restless, however, it is possible you could make decisions that work against your website’s rankings.
Think of adding content to your site as making a deposit in a savings account. It starts off small but over time grows and like your savings so will your rankings. Also, it’s a good idea to ask your affiliate program manager for advise on what content they see working.
These five tips are nothing secret, but they have been proven to help increase search engine rankings.
When you add these to your strategy, you may soon realise that your keywords are inching up the rankings.