Let’s face it; the online gaming industry’s reputation for affiliates has had a checkered past! You only have to look at the movie ‘Runner Runner’. The character Ivan Block avoids the USA Department of Justice (DOJ) and amazingly his life resembles that of Calvin Ayre, the man behind the Bodog brand!
An unlicensed brand or a brand with the wrong license accepting players and marketing to them runs the risk of being shut down by the authorities in that country. As an affiliate, if they are closed down, you don’t get paid.
You have to question the overall reputation of a brand and their owners who are willing to run the risk of breaking the law! Sure there’s a lot of money that can be made as an operator or affiliate in illegal markets, but you have to ask yourself if it is worth the risk?
If you question the reputation of the brand and its integrity, who knows how long they might keep paying your affiliate commissions.
Some jurisdictions, such as New Jersey, have gone one step further. Not only have that taken the hard line of not licensing operators who have operated illegally in the past, they even require affiliates to have a license to promote licensed online operators in that State. Further to this, as an affiliate, you cannot promote any online gaming sites in other non-licensed jurisdictions as part of your affiliate license conditions.
These would appear to be some excellent reasons to promote only licensed operators. Aside from these, the DOJ could also investigate you, detain you while traveling through the United States or even worse, charge you under the Unlawful Internet Gambling Enforcement Act (UIGEA) of 2006.
In Australia, The Interactive Gambling Act 2001 is controlled and administrated by the Australian Government, Department of Infrastructure, Transport, Regional Development, and Communications. https://www.communications.gov.au/what-we-do/internet/internet-governance/online-gambling
In Australia, the first part of working out if an operator is doing what they are allowed to do is to consider what is explicitly prohibited in the online gambling space.
Online gambling such as Blackjack, Poker, Pokies/Slots, Craps, Roulette and any game of chance that you can bet on is not allowed.
What is allowed is certain online lotteries, charity lotteries, Art Unions and sports betting.
Now that you know what is permitted, you will want to search these types of gambling in Australia. Go to these operators’ websites and look at the very bottom of the page for their license information.
If the brand is licensed in the Northern Territory of Australia, this is a sign that it is a legitimate and licensed site. To be extra sure, you can run a search on the brand name or the business name of the operator at Licensing Northern Territory https://licensingnt.nt.gov.au/PublicRegister/PublicRegister/LicenceSearch.aspx
Below are the results you will find for The Lottery Office under a search for the company that owns the brand, Global Players Network Pty Ltd.
While it might seem attractive as an affiliate to promote brands that operate in grey or black markets, you have to be prepared for the potential loss of future earnings and the risk of getting in trouble with the authorities.